Jobless Execs: It’s Time to Dump the Old School To Find Work, You Must Go Digital, Recruiting Expert Says

The nation’s unemployment rate may be inching downward, but the out-of-work figures have remained in the 9.0 to 9.2 percent range since April 2011, according to Bureau of Labor statistics.

An estimated 32,000 job seekers found work in October, but that still leaves 13.9 million reported unemployed, which means a lot of people are competing for the same job.

So how do you stand out in that crowd?



“It used to be that executives could network their way onto the CEO’s schedule, maybe on the golf course or a chance meeting at lunch or a ball game,”

says Colleen Aylward, a recruitment strategy expert and author of, From Bedlam to Boardroom: How to Get a Derailed Executive Career Back on Track! (www.devonjames.net/the-book). ”It’s now up to you to gather your data, polish it up and position it where people will find you -- and that’s one of the biggest shocks in the executive job seeker’s world right now.”


It’s a message that unemployed execs in their later years may not want to hear, but it’s one they need to get their collective arms around as the economy tries to rebound. The old-school train has left the station -- permanently -- and if 40- and 50-something prospects want to compete for top-flight executive positions it’ll mean breaking old habits and exiting their comfort zones.

Two words: digital brand. 

Aylward says it’s time to become an authority on-line and to create a virtual network of business connections so that you can easily be found.



“Just when they thought their golden years entitled them to being ‘served’ by recruiters, members of that older generation now have to do homework and market themselves,” says Aylward, who interviewed thousands of jobless executives over 20 years.“They don’t want to hear it, or believe it, but it’s reality.”

According to surveys, 89 percent of employers use a form of social media to identify job candidates, with LinkedIn, Facebook and Twitter the most popular. LinkedIn, with its more than 135 million members, dominates the competition, with 86 percent usage compared to just 50 percent for Facebook and 45 percent for Twitter.

Sounds like a good place to start.

After embracing social media (even building a personal website), Aylward has these tips:

Streamline your strengths with specific examples. It’s not the interviewer’s job to figure out what your strengths might be; it’s the candidate’s job. The days of clever cover letters opening doors are gone. Those resumes and on-line profiles better be stronger than ever and packed with data and specific accomplishments.

Don’t waste time with external executive recruiters. They don’t find jobs for people. You need to get in front of the internal corporate recruiters who are searching for you online. So help them do their job by researching companies online yourself, as well as locating jobs yourself, introducing yourself to a prospective employer and conversing directly with hiring managers – online.

It’s all about them, not you. Get out of the mindset that matching yourself for a job or interviewing for a job is about you. It’s all about what you can do for them. That means defining your strengths and determining specific areas where you can solve their business problems. And be prepared to demonstrate that you have kept up with technology, industry changes and how the economy has affected them.

“Embrace change,” Aylward says. “You are still very valuable and worth money for a long time, but you need to make yourself visible -- and viable -- to those who need your expertise.”

About Colleen Aylward

Colleen Aylward has led the executive search firm Devon James Associates, Inc. for 19 years and is founder of Recruitment, Inc., a spinoff software product company in the Human Resources & Recruitment market. She currently resides in Bellevue, Wash.

New- Time and Money Saver

Launching this month - Build A Menu (www.BuildAMenu.com) is an online menu planning service that prepares weekly meal plans based on grocery store sales. The site does the work for you! Choose from weekly recipes and put together weekly menus using the Build A Menu calculator which gives a running total of your expected grocery costs – making it easy to control how much the family will spend on food each week! Just pick the store you want to shop, choose your meals and print your well organized grocery shopping list and chosen recipes.

Is the Economy Killing Fatherhood? Advocate Reveals Ways to Be A Better Father in Trying Times

Tom Watson knows what it’s like not to have time to spend with your kids.

"It used to sting me when I was working hard at building my business and I’d hear my kids talking about me," he said. "One would ask the other to see if I had time to play with them, and the other would tell him not to bother, because he knew I’d be too busy. It was like a knife in my heart. With the economy as tight as it is, I know that I’m not the only father with the same issue. These days, many fathers are either unemployed and working hard to find work or they are working two jobs or more just to make ends meet. Either they don’t have much time for family, or they just aren’t in the mood for family because they are despondent or feeling helpless as a provider."

But, it doesn’t have to be that way, according to Watson, author of the autobiographical Man Shoes: The Journey to Becoming a Better Man, Husband & Father (www.manshoes.net). Watson’s tips for dads in a tough economy include:

Share Time – Don’t spend time with your kids, because that term makes it sound like you are giving away time that you could be using for other things. Share time with them, because sharing indicates that you both get something out of that time. It’s important for your kids to know that you aren’t paying attention to them out of obligation, but rather, because you need to be with them as much as they need to be with you.

Make a Schedule – Stability and security are important to kids, so set up a time every week that is just for them, and do your best to make that time on your calendar immovable. Give them something they can look forward to on a regular schedule and it will show them how important they are to you and help you build a trusting relationship with them.

A Little Time is Better Than None – If you’re working two jobs or work out of town and commute home on the weekends, they will understand if you don’t have a lot of time to spend. Even if you can only block out a couple of hours every week, that can be enough. As long as you keep to the schedule and don’t let them down, that time will be as valuable as if you spent the entire weekend with them.

Don’t Plan Big – Parents who work a lot sometimes feel guilty about neglecting their kids, and they cater to that guilt by making big plans with their kids on a regular basis. They feel that doing something lavish and expensive will somehow be seen as a payback to their kids for not seeing them often. The pitfall is that the bigger the plan, the bigger the expectation. The truth is, kids don’t care. You don’t have to spend a lot of money or make big plans all the time. It could be as simple as going to the park to fly kites and eating a brown bag lunch together, and most kids would be happy with that.

"Life is a choice and the person you choose to be is in your control. No matter the hand you may have been dealt, there are no excuses," Watson added. "I grew up as an orphan and I acted out a lot, because I lacked the guidance of a family until I was finally adopted," he said. "And even when I found stability with my adoptive parents, the Watsons, it took some time for me to settle down. Having shoes on my feet, clothes on my back and food on the table were all good things, but it wasn’t those things that soothed me as a child. It was the time, love and attention I received from the Watsons that put me back on course and that’s what every child needs. While it may seem to some that working hard to provide for their families is their primary responsibility as a father, that’s just not so. Children are adaptable and can do without material things more easily than they can do without the love and attention of their parents. If my experience meant anything to me, it showed me that it takes more to be a dad than to just bring home the bacon. It’s not enough to just do for your children – you have to be with them, too."

About Tom Watson

Tom Watson is a survivor of child abuse, upheaval and 13 foster homes, so he learned how to overcome adversity at an early age. Later in life, Tom was faced with heartbreaking tragedies which threatened to destroy him. He drew from previous life lessons to persevere and show that new beginnings are possible at any age or stage of life - no matter what obstacles get in the way. These principles and their applications are chronicled in his new book Man Shoes: The Journey to Becoming a Better Man, Husband & Father (www.manshoes.net).