Lindsay Olives will launch a holiday giving program and contest November 1 called Lindsay’s Santa Cause. The purpose of this holiday program is to get families, youth groups, schools and churches involved in the spirit of charitable giving. Lindsay Olives will donate a $3,000 prize to the winning class, youth group or sports team, to name a few.
“We at Lindsay are committed to promoting peace, prosperity and giving during the holiday season,” said Jennifer Fuchs, consumer marketing manager at Lindsay Olives. “There are so many people in need in these difficult economic times, especially during the holidays. Santa Cause is a wonderful way to help food banks and involve kids and parents in the spirit of giving, which leaves a lasting impression all year long.”
According to news sources, 40% of federal funds have been cut from food programs across the country this year (food banks, soup kitchens and food pantries). Food banks are in dire need this year, and Lindsay is hoping to help.
The Santa Cause program is comprised of two elements. The first is a canned food drive where Lindsay Olives will invite youth groups nationwide to collect canned goods for their local food banks. Participating classes and groups will compete to win a $3,000 grand prize for the group that donates the highest percentage of cans. The second component is a Buy One, Give One effort, which will allow members of the community to help food banks, even if they are not part of a youth group, team or class. For each can of Lindsay Olives that a customer purchases from November 1-December 31, 2011, Lindsay Olives will donate a can to a food bank. Lindsay Olives will match customer purchases up to 25,000 cans.
Santa Cause Details Participants in the canned food drive contest will be entering to win $3,000 to be used for the group purchase of equipment, supplies or to fund a program, which is Lindsay’s way of giving back to the community. Students can begin collecting cans November 1 and must deliver all collected cans to a food bank of their choice by December 20. “We know that many schools and organizations are also in need this year, and we hope this $3,000 donation will benefit the kids and the programs they are a part of,” said Fuchs.
To be eligible for the contest, groups can enter at www.LindsayOlives.com/holiday beginning November 1. All groups must enter online by December 31. Groups can consist of 45 members or less. Each group should collect a receipt from the food bank where they donate their canned goods and email, fax or mail it to Lindsay Olives for verification of the donation.
Buy One, Give One Details Lindsay Olives is also holding a Buy One, Give One program so that those who make purchases can also give back to food banks. For each can of Lindsay Olives purchased, the company will donate a can to one of several food banks around the country. Lindsay Olives asks that purchasers for the Buy One, Give One program visit www.LindsayOlives.com/holiday and enter the UPC code from their can or cans of olives. This will ensure that Lindsay tracks their purchase and matches their purchase with a donation.
As a company, Lindsay Olives values the idea of giving and sustaining life, which is symbolic of the olive branch. This idea inspired Lindsay Olives to launch the canned food drive contest. Supporting Resources For more information and official rules, visit www.LindsayOlives.com/holiday
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